Emma Raducanu new Porsche Brand Ambassador

Stuttgart. Emma Raducanu wrote tennis history at the US Open. A sensational winning run in New York in the summer of 2021 enabled her to become the first ever qualifier to win a Grand Slam tournament. Now the 19-year-old Briton will be one of the faces of Porsche in women’s tennis and represent the sports car manufacturer worldwide in the future as a Brand Ambassador.

Emma Raducanu stands for a new generation of successful young players on the way to the top of women’s tennis. She is currently world ranked number 13. After her success at the US Open, she was named a Member of the Order of the British Empire by her country. She is the youngest woman ever to receive the honour. In April, she will make her debut at the Porsche Tennis Grand Prix in Stuttgart’s Porsche Arena.

“For me to be a brand ambassador for Porsche means a lot,” says Emma Raducanu. “Porsche is one of the brands I’ve always loved from a young age. One of my first tennis coaches drove a 911. Whenever I would turn up to practice in the morning, I would see his Porsche, I would go wow and be like dreaming of one day sitting in my own. Growing up, I would go to Brands Hatch and watch the Porsche Carrera Cup finals. The adrenalin I would get from motorsports and seeing the Porsches was actually the most fun part of my week. It’s really important for me to align with partners and brands that I really feel passionate about and that I identify with. I think this partnership with Porsche is incredible and obviously I’m really excited to see what sort of exciting things we can do going forwards.”

“We’re delighted to welcome Emma Raducanu in the Porsche family as a Brand Ambassador,” says Oliver Blume, Chairman of the Executive Board at Porsche AG. “She embodies not only a new generation of strong and self-confident players but, as a personality, is also an inspiration and role model beyond the realms of her sport for young women all over the world. Through her own life, she exemplifies that one can achieve one’s goals if one believes in oneself and is prepared to work hard. She’s therefore an excellent fit for Porsche and the values for which the company stands.”

“Emma Raducanu is a wonderful personality, both on and off court. Her appearances in Wimbledon and at the US Open thrilled not only tennis fans. She combines a dynamic and powerful game with passion and the desire to attack,” says Sebastian Rudolph, Vice President Communications, Sustainability and Politics at Porsche AG. “Off-court too, she’s a friendly, eloquent and self-confident young woman. We’d like to extend a warm welcome to her in our family of brand ambassadors.”

Emma Raducanu is the first British woman to win a Grand Slam since Virginia Wade in 1977. She was born in Toronto, Canada on 13 November 2002. At the age of two, she then moved with her parents to Great Britain. Her father comes from Romania, her mother from China. She took up tennis at the age of five. Eligible to compete in U-18 ITF tournaments from her 13th birthday, she promptly won the Nike Junior International in Liverpool only eight days later. It therefore makes her the youngest tournament winner in ITF history. As the world No. 338, she was given the chance to compete in Wimbledon thanks to a wildcard and progressed all the way to the last 16. The biggest achievement to date of her young and highly promising career came when she sensationally won the US Open.

Brand Ambassador as a part of the Porsche family
Emma Raducanu complements the Porsche family as a new tennis ambassador. It includes for example Germany’s current top player Angelique Kerber. Also from the world of sport is the golfer Paul Casey from England and Germany’s football World Cup winner Sami Khedira, who is active as the ambassador for the Porsche junior development programme. Others representing the sports car manufacturer’s company and product communication are the German rally legend Walter Röhrl, the Australian Endurance World Champion Mark Webber and the two-time Norwegian Olympic Champion Aksel Lund Svindal. Additionally, two former Porsche works drivers belong to the circle of Brand Ambassadors – GT specialist and development driver Jörg Bergmeister as well as the two-time Le Mans winner Timo Bernhard.

Further information, film and photo material in the Porsche Newsroom: newsroom.porsche.com

About Sime Darby Auto Performance Sdn. Bhd.
Sime Darby Auto Performance (SDAP) is a subsidiary of the Motors Division of Sime Darby Berhad. SDAP has been the authorised importer of Porsche in Malaysia since 2010, and distributes Porsche vehicles and parts, as well as provides after sales services for Porsche vehicles in Malaysia through its three Porsche Centres nationwide, namely Porsche Centre Ara Damansara, the largest Porsche Centre in a single facility within Asia Pacific, Porsche Centre Sungai Besi and Porsche Centre Penang. Porsche Centre Johor Bahru is slated to be launched in Q3 2022.

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Shammi Chung
E-Mail: shammi.chung@porsche.com.my

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